A good MSP website usually has an appealing visual layout – a layout that is good enough to attract website visitors and convert them into clients. However, there is more to a website than the design and layout. Most of your website’s audience expects your site to load almost instantly.
It should not come as a surprise that Google continues to place an emphasis on website speed in its search algorithm. Google continues to be in the business of rewarding performance. Google uses several tools to evaluate the performance of a website. Websites that have higher page speeds will receive better search rankings. Site speed remains an extremely important aspect that can determine the fate of your website.
Several challenges can stand in the way of a website achieving the speed and SEO results it wants:
We know that 75/100 is a better ranking than 35/100, but how can a site go from 75/100 to 35/100? The recommendations that are given to achieve better rankings are outside of the comfort zone of most site owners.
Another challenge is that the industry keeps changing. What should you focus on first? How do you know what scores are good? Will those scores still be good in two weeks? Google changes quickly and when you are looking to improve speed, you can sometimes feel like you are chasing a target that continues to move.
You understand that speed is important, but what can you do to improve it? There are four different options (1 free and 3 paid) available that can be used to improve the speed of your site. One plug-in website performance solution that I have been using recently is NitroPack.io. Does it really work though? I conducted my own tests to address that question.
What Is NitroPack.io?
NitroPack is a cloud-based performance optimization tool that improves sites’ Google PageSpeed scores. NitroPack is equipped with a variety of speed optimization features that are designed to improve the performance of your MSP site. While NitroPack helps to increase your website’s speed score on different page speed tools, it focuses heavily on true page speed so your site can not only improve its search engine rankings but maximize conversions as well. NitroPack reduces the amount of time it takes for a website to load, and it is known to increase Page Speed scores substantially.
Why Does Page Speed Matter?
Page speed matters to website visitors because, well, faster pages generally provide a better user experience. If a page on your MSP site takes too long to load, your site’s visitors will click away and choose a new search result. Mobile users also expect fast load speeds. Pages that have longer load times typically have higher bounce rates and lower average time on page. Page speed also affects conversion rates.
Whether you are interested in creating a better user experience for your site visitors or you want to give your SEO rankings a boost, you will need to focus more attention on page speed. You can also optimize your content to increase page load time. Optimizing your content will allow users to have quicker access to your content that they can rely on. You can also optimize the images and videos on your site.
Measures of success for MSP website owners who want to improve the speed and performance of the site include your site’s bounce rate and conversion rate. The bounce rate measures how long a website visitor stays on the site before exiting. The conversion rate measures the ability to turn a new website visitor into a client.
Why Should You Use NitroPack?
Your website visitors do not want to wait until a slow website loads. For your website visitors, it will be annoying and a waste of time. While a website visitor could quickly exit a website for several reasons; staring at a blank page or a page where the content takes minutesto load is definitely going to be a key factor in why someone quickly leaves a page – as this is something we have all experienced at some point.
NitroPack aims to increase the speed of your website so website visitors will not become annoyed and leave your site. With NitroPack, your site will have an optimized HTML cache and your site will load faster.
Websites that have a faster speed will lead to better user experiences, and it will result in website visitors viewing more than one page on your MSP site. This can lead to your website visitors taking action, such as contacting you by phone call or by completing your contact form. With NitroPack, you can see an increase in your website score, which is important for your Search Engine Optimization (SEO) ranking on Google and other search engine platforms.
Site speed is one of the major contributing factors that affect your MSP’s website performance. Unfortunately, many website owners do not pay enough attention to this factor. Manual speed optimization is not easy for everyone because it can be very time-consuming and may require some knowledge of web programming. With NitroPack, your MSP website can generate more leads and secure a wider viewership. NitroPack has a wide range of features and benefits that can not only help you improve your MSP business, but grow and obtain greater success.
NitroPack has four pricing plans, and the first plan is the Free plan. This is a great plan to start with because you will have the ability to determine if the service will actually give your site a boost. With the free NitroPack plan, you will see a NitroPack badge added to the bottom of your site’s footer. Just for reference, I used the NitroPack free plan and the NitroPack footer didn’t really make a difference, because how many website visitors will actually scroll all the way down to the bottom of a page to notice footers?
For me, it is certainly worth it. One of the good things about NitroPack is that I can just continue using the free plan and see what kind of results I can continue to get with it. Do you want to give NitroPack a try and see how it can perform for your MSP site? Contact us today.
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Stuart Crawford serves as Creative Director and CEO with Sebring, FL Ulistic, a specialty MSP Marketing firm focused on information technology marketing and business development. He brings a wealth of knowledge and experience pertaining to how technology business owners and IT firms can use marketing as a vehicle to obtain success.
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