Want to close more MSP business?

Download our 17 Step Sales Process Today and start closing more monthly recurring revenue immediately.

BLOGS–Who? What? Why? When? & How?

My MSP clients always ask me about blogs and why they’re important.  Here are a few quick answers to some commonly asked questions.

“Who should I write my blogs for?” 

Blogs should be directed at your target audience–Your prospects, leads or current clients.  You use blogs to establish your MSP as a credible technology provider in your region, and as an expert in the field of IT Service, Support, and Security.

“What should we blog about?”

  • Current events (like the Equifax hack).
  • Useful and informative topics like Office 365, new IT solutions, cybersecurity, etc.
  • Industry-relevant topics if your prospects, leads, and clients are in particular verticals.

And be sure to include:

  • Headers and bold text that include your keywords for SEO.
  • Internal linking to your web pages, as well as to other (non-competitive) credible resources.

To have an article that works well in search, it must be at least (absolute minimum) 800 to 1,000 words.  And the content must be fantastic, or Google won’t pick it up. 

“Why do I even need to use blogs?” 

You should be publishing blogs for 3 reasons:

  1. Their SEO Value
  2. To drive newsletter content and for your email marketing
  3. Social Media–to drive traffic to your website.

“When should I use syndicated blogs or ones that are unique to my MSP business?”

You should be using both.  Syndicated blogs, although they have no SEO value, are good for social media, and to drive business to you–Where the custom-written ones are really good for search optimization.  Both are good for newsletters as well.

If you’re paying your current MSP marketing company a “chunk of change,” they should be doing these things for you already.

Oh, and here’s the “How”–

If you’re a VIP Member at Ulistic, we’ll do this for you!  Contact me and I’ll tell you “How!  (716) 263-6961 info@ulistic.com

Want More From Your MSP Marketing?

Subscribe To The Ulistic YouTube Channel And Get Valuable Insights Into Marketing Your Managed IT Services Business.

Let Us Improve Your Lead Generation Efforts
  • MSP Lead Generating Website
  • Get Found On Google
  • Share Great Information
  • Create Strong Social Networks
Sharpspring Platinum Partner
Book Your Complimentary 50-Minute, No Obligation MSP Website Review With The Ulistic Team.